Advanced Sponsorship Insights

Sponsorship Snacks

The potential

37% of the Tour de France fans are women. Simple math tells us that this means that there are nine hundred sixty-two million women who actively follow the Tour de France.

The Sponsors Perspective

Let’s get to the sponsor’s perspective. As you might have guessed from the name, the online fitness platform Zwift will be the presenting partner for the next four years. In the last six months, 46% of the people who have posted something on Twitter relating to Zwift are between 25–34 years old. That overlaps nicely with the 68% of the Tour de France female fans who are either GenZ or GenY.

What’s next

The deal also marks the latest collaboration between the Amaury Sport Organisation (ASO), the organizers behind the Tour de France, and Zwift. Last year, Zwift helped the ASO to organize the first Virtual Tour de France, which was broadcasted in over 130 countries.