Advanced Sponsorship Insights

The European Championship is underway, and everybody loves football. Arenas are (kinda) full, and fan chants are back.

On the other side of the globe, Copa America is losing sponsors. When the news broke on May 31st, the negative sentiment for Copa America exploded with more than 25k negative mentions…

Here is a quick overview about the different sections of the article:

  1. Introduction
  2. The Holy Grail of Sponsorship Evaluation
  3. FC Barcelona — A Crumbling Giant
  4. Can Barca Replace Messi?
  5. Are Barca’s Sponsors Suffering From the Bankruptcy Scandal?
  6. Conclusion


When comparing a football team to sport sponsorship, one finds a surprising…


Do you still remember what it is like to hug your friends after a night out? What sounded like a dream a couple of months ago will come true after a year of non-hugging.

In the UK, people will be allowed to press (someone) tightly in one’s arms as a…

Advanced Sponsorship Insights


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