Sponsorship Snacks Week 26 — THE TACTIC For many years Nike has been sitting on the golden throne of the sports marketing industry. They are known for cutting-edge innovation, an authentic roster of high-performing athletes, and an iconic slogan that continues to embody the essence of the brand. Their advertisements are considered to be some of the…

Week 25 — An estimated 3.5 billion people watch the Tour de France. That makes it one of the most viewed sporting events in the world. Cycling is easy to understand, the stages have beautiful scenery, and the races are decided in the last seconds. Covid has boosted cycling’s popularity even further. While…

Week 24 — The European Championship is underway, and everybody loves football. Arenas are (kinda) full, and fan chants are back. On the other side of the globe, Copa America is losing sponsors. When the news broke on May 31st, the negative sentiment for Copa America exploded with more than 25k negative mentions…

Or should you get an invite — Let’s take a trip to the past. It’s 2010, Kobe Bryant just secured the second straight championship for the LA Lakers, Instagram gets launched, Apple presented the first iPad, and playing computer games was merely a hobby. Since 2010, many things have changed, but one of the most epic developments…

Week 23 — Introduction Imagine being 124 years old and not telling anyone about it. During the vaccination process in India, doctors found Rehtee Begum, possibly the oldest human being that ever lived on earth (Source). New research shows this could be only the beginning. The researchers suggest that we will all live until…

Week 22 — Introduction ‘So, where will you travel to next ?’ That will probably replace ‘can you hear me?’ as the most frequent question whenever you and your friends get together. Seldom was there a time where the business world was so interested in travel behavior. Nine out of ten Americans plan to…

Week 19 — Introduction Have you ever asked yourself how big the biggest rubber duck in the world is? Here is your answer: 26 by 20 by 32 meters (85 ft × 66 ft × 105 ft). Watch her invade Lake Erie here. In other rubber duck news, this guy inspired his town by…

Discussing the Halo Effect in sponsorship — Here is a quick overview about the different sections of the article: Introduction The Holy Grail of Sponsorship Evaluation FC Barcelona — A Crumbling Giant Can Barca Replace Messi? Are Barca’s Sponsors Suffering From the Bankruptcy Scandal? Conclusion Introduction When comparing a football team to sport sponsorship, one finds a surprising…

Week 18 — Introduction Do you still remember what it is like to hug your friends after a night out? What sounded like a dream a couple of months ago will come true after a year of non-hugging. In the UK, people will be allowed to press (someone) tightly in one’s arms as a…